Buzzwords that don't work anymore.

Feel free to comment and add yours to the list or argue with mine.

1. Convenient
2. Unique
3. Authentic
4. Exciting
   
5. Quick/Fast
6. Consistent
7. Out-of-the-box
8. Synergy
9. Paradigm shift
10. Value-added
11. Results-oriented (I've never met someone who admitted to aiming for NOT achieving results)
12. Proactive (nevermind that the grammar purist in me still doesn't buy this made up word

You must use a human, accessible voice to talk to people about what you're trying to accomplish. I'm sure I could make this list into a top 100 (and I just might). Whatever story you're telling, it comes off as bogus when it's full of a bunch of trumped-up adjectives.

Honesty and humanity can speak volumes.