tag:blogger.com,1999:blog-5646438335856632188.post8404786161124793293..comments2023-12-27T21:09:14.508-06:00Comments on The Brand Box: ASPCA: Marketing For a Cause Gone AwfulAmber Naslundhttp://www.blogger.com/profile/15395093092879352314noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5646438335856632188.post-32643491097925356792008-08-14T16:00:00.000-05:002008-08-14T16:00:00.000-05:00I love animals dearly and have 2 rescue kitties. b...I love animals dearly and have 2 rescue kitties. but this has gone too far. I had that song played at my husband's funeral, and shortly after, the commercial came out. Not only is it heartbreaking by itself, but is a constant reminder of my husband's death. Channels I no longer watch because of that commercial are Nick at Night, Family Channel, Spike, Animal Planet, and now HGTV & Food Network. Makes me wonder if the donations can offset what has to now be a huge advertising budget. Enough is enough.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-82955249300127931342008-08-10T17:28:00.000-05:002008-08-10T17:28:00.000-05:00I agree, This commercial is to painful to watch. ...I agree, This commercial is to painful to watch. They play it on CNN all the time too. I always turn the sound down and go to my computer or something.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-14650466145390183302008-08-08T08:11:00.000-05:002008-08-08T08:11:00.000-05:00Amber, thank you for bringing this up! I have two ...Amber, thank you for bringing this up! I have two rescue animals (a deaf dog and a cat) and I cannot watch this commercial...it literally brings me to tears. As you said the ASPCA is missing the mark. If I go out of my way to avoid this commercial and turn it off as soon as I hear Sarah McLachlan, how is that compelling me to donate? In fact, I am actually angry with them for using such horribly abused animals as a scare tactic for donations. It's wrong.<BR/><BR/>The PSPCA (PA SPCA) is one of my favorite charitable organizations and I really like the way they handle their marketing with good news, stories of animals that have thrived in the shelter and have then gone to good 'forever' homes, etc. It's heartwarming and I look forward to hearing from them each month! Their marketing works!Beth Hartehttps://www.blogger.com/profile/07458636592005668044noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-74574705703708962142008-08-07T16:23:00.000-05:002008-08-07T16:23:00.000-05:00Honestly, haven't seen it -- I took your word that...Honestly, haven't seen it -- I took your word that it would be upsetting. But having read your post and the comments, it seems the ASPCA is wandering into PETA territory, by focusing on suffering and cruelty. Do we need to be aware of it? Yes -- but the in-your-face approach fills me with despair.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-81214379078795168452008-08-07T14:04:00.000-05:002008-08-07T14:04:00.000-05:00I'm with you, Amber. I absolutely *cannot* watch t...I'm with you, Amber. I absolutely *cannot* watch that commercial; it is too upsetting to me. It's the combination of the visual with that haunting lyric about death that makes it unbearable.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-36677593286992373582008-08-07T14:00:00.000-05:002008-08-07T14:00:00.000-05:00I agree that it goes overboard. By focusing on the...I agree that it goes overboard. By focusing on the torment, it leaves me feeling overwhelmed. How can we help all the animals under abuse? There are too many? What could my little paltry donation do to fix THAT big a problem.<BR/><BR/>By focusing on success stories, I'd feel like this is a problem that can be defeated, even if it's one success story at a time. I'd feel connected to that sweet pooch in the spot and filled with joy knowing he's going to have a happier life. I'd feel like my little donation could help save another sweet pup, even if just one. And saving that one would be worth it for me. <BR/><BR/>Instead of feeling overwhelmed by the enormity of the problem, I'd feel empowered to make a difference in the life of one.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-37965445730301387722008-08-07T12:20:00.000-05:002008-08-07T12:20:00.000-05:00Let's face it, nothing breeds more success, like s...Let's face it, nothing breeds more success, like success. What about demonstrating past successes in a way that earns the viewers interest and desire to be a part of something positive?I Can't Keep Uphttps://www.blogger.com/profile/00024361673930975995noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-49205855026729603532008-08-07T12:15:00.000-05:002008-08-07T12:15:00.000-05:00In my opinion, that commercial is a little over th...In my opinion, that commercial is a little over the top. It doesn't so much create an affinity as it does create emotional trauma - there is no sense of "shared grief" that could be ameliorated for both of you if you send a check.<BR/><BR/>Does it work? Does the ASPCA get enough extra cash to support the expenditures on the Food Network? What does their image/brand look like among people who have watched it?<BR/><BR/>My guess is they're missing it with this one.Anonymousnoreply@blogger.com