tag:blogger.com,1999:blog-5646438335856632188.post4575936911978975156..comments2023-12-27T21:09:14.508-06:00Comments on The Brand Box: Audience is a Four-Letter WordAmber Naslundhttp://www.blogger.com/profile/15395093092879352314noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5646438335856632188.post-68439933630302582672008-07-08T18:58:00.000-05:002008-07-08T18:58:00.000-05:00I think you expose the misconception that most PR ...I think you expose the misconception that most PR folks seems to have about the message on the web. It's all about the push AND PULL in order to have communication. Old media ways are largely push methods but that doesn't work in the web sphere. Essentially, since the web has leveled the playing field for a strategic message it also levels the playing field for communication regardless of "control"Tim [ codearachnid ]https://www.blogger.com/profile/16413124082531209709noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-37212086483047552712008-07-08T18:03:00.000-05:002008-07-08T18:03:00.000-05:00I think your post underscores that the "old" way r...I think your post underscores that the "old" way really was a passive form of marketing. Now companies and organizations are tasked with becoming "active" community members.I Can't Keep Uphttps://www.blogger.com/profile/00024361673930975995noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-91000849276585534302008-07-08T17:39:00.000-05:002008-07-08T17:39:00.000-05:00I think you're on to something. I prefer a more pe...I think you're on to something. I prefer a more personal term, perhaps 'Asynchronous Communication Units.' Ha. Seriously, audience is defined as 'assembled spectators or listeners.' The Latin word audientia, root word audire "hear." Not very participatory. I think we need a new word. I just don't have the time to revisit the Latin and Greek dictionaries to come up with something plausible. So let's just throw out ridiculous ideas and see what sticks. Ummm. Hmmm. OK. How about 'particience'? OK, maybe not. Your turn. ;-)Scott Schablowhttps://www.blogger.com/profile/09028526412721873023noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-87881206146756558422008-07-08T12:33:00.000-05:002008-07-08T12:33:00.000-05:00Amber, I agree with you 100%! That's why unconfere...Amber, I agree with you 100%! That's why unconferences are becoming more popular. It's also why corporate management needs to understand that a blog isn't an online newsletter...because folks don't come back over & over again to hear all about your company. From now on, it's "who's your target community?" And if that can't be answered, it's an indication that a discussion around the merits of social media is necessary. Thanks for the brain candy!Beth Hartehttps://www.blogger.com/profile/07458636592005668044noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-18054912062762307492008-07-08T12:30:00.000-05:002008-07-08T12:30:00.000-05:00In conference presentations I've been known to ref...In conference presentations I've been known to refer to "the people formerly known as the audience." The word definitely has the connotation of passivity, the opposite of engaged, active customers or constituents.Anonymousnoreply@blogger.com