tag:blogger.com,1999:blog-5646438335856632188.post2016435706861372286..comments2023-12-27T21:09:14.508-06:00Comments on The Brand Box: Social Media: What About The Risks?Amber Naslundhttp://www.blogger.com/profile/15395093092879352314noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-5646438335856632188.post-82645090696298608582023-12-27T21:09:14.508-06:002023-12-27T21:09:14.508-06:00First time reading much appreciate itFirst time reading much appreciate itepamkerkyrashttps://epamkerkyras.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-87203493134160955362008-09-06T10:48:00.000-05:002008-09-06T10:48:00.000-05:00Thanks for the creditThanks for the creditAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-54984134162690591982008-09-04T04:55:00.000-05:002008-09-04T04:55:00.000-05:00The other guy late to the party is here. I agree w...The other guy late to the party is here. I agree with most of the stuff above. But, at this point, is it for real that company cannot make any mistake? and do we have to be afraid of mistakes? I think the answer is no to both the questions. The only real difference with the world pre social media is that corporation, agencies, etc. need now to recognize when they make a mistake and take the appropriate action. This action require honesty, transparency and an adequate staff. Ah, I forgot, a lot of bravery, too.gianandreahttps://www.blogger.com/profile/01705198210724351037noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-88745661467615249742008-09-02T16:54:00.000-05:002008-09-02T16:54:00.000-05:00Amber, thanks for the shout-out on my Whole Foods...Amber, thanks for the shout-out on my Whole Foods post. Yes, social media is risky... but if it's planned for appropriately, and monitored and nurtured within the organization, the risks can be mitigated appropriately. <BR/><BR/>Without a doubt, we've entered an era where brands cannot control the conversation. However, they can engage and be a part of it...they can listen and learn from it... they can weigh in and influence it. <BR/><BR/>I'd say the risks of NOT engaging in social media, for most major brands, in most industries, would be as significant as the risks of participating. :-) At least if you're participating you've got skin in the game.Anonymoushttps://www.blogger.com/profile/18144819958887806805noreply@blogger.comtag:blogger.com,1999:blog-5646438335856632188.post-73803987810442810722008-09-02T12:56:00.000-05:002008-09-02T12:56:00.000-05:00I'm late to the party as usual, but happy to weigh...I'm late to the party as usual, but happy to weigh in with the usual pontifications! Social media is no riskier than any other form of communication between the organization and the target audience - but half-assed or wrong-headed social media can be as disastrous as making Hannibal Lecter in charge of the corporate lunchroom. <BR/><BR/>Everything you do is out there for people to see faster, and more times than ever before. While a misstep in the past just meant that you stopped running a commercial, commercials run forever on YouTube. Bloggers can amplify one example of poor customer service to the point where thousands of potential customers learn of it.<BR/><BR/>So organizations now MUST realize that the media world has changed, and they must develop strategies for dealing with that change. This, as you pointed out, will require a commitment in terms of budget and personnel.<BR/><BR/>And the fun thing is that social media is going to happen to you whether you want it to or not. The only question is whether you are going to participate in the process, or live in the pretend world that you have control over it! <BR/><BR/>Thank you as always for a thoughtful, well-written post!Anonymousnoreply@blogger.com